Monday, July 26, 2010

Blogs Vs Magazines


Am I really that old? I remember as a young designer in the art department at Vogue LIVING, we were shown this new American magazine that we all supposed copied OUR name. It was called Martha Stewart LIVING. We scoffed politely. These were the early days of the light and bright lifestyle magazines and the Aussies, perhaps because we live like that, nailed the look first. That was 20 years ago!

Martha was very clever. She took that look and made it her own in a market that was, and still is, about 15 times bigger. It's ironic to think that the girl at the helm of MSL magazine nowadays is an Aussie girl who was the creative force behind Donna Hay magazine.

What I am getting at however is what does the future hold for printed magazines in a world where blogging is catching on in a big way? The mags feed the blogs, but the blogs also feed the mags.
Do you still like the feel of paper and having a magazine on your coffee table to pick up and flick through ? Do you blog and read magazines as well?
What do design blogs do for you that magazines don't?
I'd love to know your thoughts.

No comments:

Post a Comment